The mobile industry in Sri Lanka witnessed some extraordinary feats by the mobile operators.
*The 1st honour would no doubt go to Dialog,in emerging as the last entrant to the market and zooming to be No.1 and continuing uptodate.
*Next would be Year 2007 again Dialog extending its domination and spreading its wings to multiple businesses threatening the other existing service providers; friends becoming enemies and enemies becoming friends.
*Year 2007 saw the re-emergence of Celltell as Tigo with a full bang and surprised all. The energy and vibrance continues till today where its seen as one of the most successful rebranding exercise Sri Lanka has seen.
*Year 2008 saw the Powerful Giant Dialog slowly showing its creaks with its market share and profitability dwindling and some its best foot soldiers migrating to enemy terrain.
*Year 2008 also the outburst of Mobitel, new technology, new products; taking Dialog headon and challenging the pole position with cut throat competition, backed by pro-government sentiments.
*Year 2008 will also be remembered for the great anticipation of Airtel's launch which triggered intense competition among the existing Dialog, Mobitel , Tigo and Hutch
2009 will be history again with answers for these:
Will the mobile industry see Airtel loose its ground trying to enter the local arena?as seen so far..
Will Dialog reinforce and protect territory to continue domination?
Will Airtel kill its current competitors and rise among the numbers?
Will Hutch survive with its current firepower?
Lets keep our hands crossed and see whose ammunition causes more damage....
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